Who we are

Simply is one of the fastest growing asset finance providers in the UK. It was set up in April 2017 in response to the need for disruption in the asset finance sector and the belief that customers deserve a better, faster, simpler, more efficient service.

Who we fund

We have formed strong, personal relationships with over 3000 small and medium-sized customers so far across a variety of sectors including manufacturing, construction, transport and recycling, amongst others.

Our range of flexible finance options can be used for the purchase of assets, both new and used, or to release value from existing assets within your business. We are happy to work to our customers’ timelines.

Why businesses like working with us

We offer an alternative financial model to traditional banks, looking beyond a balance sheet and credit rating. We consider a customer’s potential and work with them to identify and implement the best solution to help them succeed.

We pride ourselves on the speed and quality of decisions and aim to provide customers with a fast lending decision. As entrepreneurs ourselves, it goes without saying that we understand the unpredictable nature of business and the challenges that companies face on a day-to-day basis.


'It was a pleasure dealing with Simply. The team really knows its stuff and bent over backwards to help us get the finance we needed.' - Richard Gray, managing director and CEO at Scotgold
'I have worked with Simply over the last couple of years and the fact that funding can be arranged in such a short space of time is very valuable to us.' - Stephen Rose, director at Capital Cars
'Getting the funding was an incredibly simple process with automated documents and a quick turnaround' - Reece Hawkes, group managing director at Hawkes Group